THE LEGEND OF KORRA Heading to Digital Outlets Exclusively
By Merrill Barr on July 25, 2014
From a narrative perspective, the current season of Nickelodeon’s The Legend of Korra has been stellar. New airbenders have cropped up, we’ve met an earth queen, Lin has a sister — it’s just been great stuff all around. However, things haven’t been so bright for the series from a ratings perspective. The highest rated episode of the season (the premiere) was only able to top the lowest rated episode of last season in the same time slot. However, these ratings aren’t surprising, as Nickelodeon rushed out the season three premiere to air with zero marketing following an accidental leak by one of the network’s international branches.
In response to the ratings, it’s been announced that, in a bold move following the airing this Friday, all remaining episodes will premiere exclusively in a digital format on Nick.com and the Nick App (among other third-party platforms such as Xbox and Amazon) in a week-to-week format.
No matter what becomes of Korra’s third season, Nickelodeon already has the fourth and final season well into production, so there’s no pulling out of it now. Our hope is season four will make its way back to television screens next year, but even if it doesn’t, as long as we get to see it, we’ll be satisfied.
What do you think of this sudden shift by Nickelodeon? Let us know in the comments below.