Pickstarter: Bring READING RAINBOW Back
By Amy Ratcliffe on May 28, 2014
“Take a look, it’s in a book…” It only takes a few words to stir feelings of nostalgia, and nothing reaches my heart quite like the theme song from Reading Rainbow. The series hosted by LeVar Burton was a fundamental part of my childhood and undoubtedly contributed to my lifelong obsession with reading. New episodes of the educational show aired on PBS from 1983 until 2006; it was unfortunately canceled because they couldn’t renew the show’s broadcast rights. Burton launched a Reading Rainbow iPad app a couple of years ago, but now, thanks to crowdfunding, there’s a chance to revive the beloved show.
Burton and his team have just launched a Kickstarter project to put Reading Rainbow on the web and to offer specialized classroom versions of the program for free to schools. They want to reach children everywhere and make Reading Rainbow as accessible as possible. While I’d love to see the series back on the air, this is a solution that will spread the message about the importance of literacy and reading. Let LeVar Burton tell you all about it:
The goal for the campaign is $1,000,000, and contributions are already rolling in. Backers can donate anywhere from $5 to $10,000, and rewards range from a thank you tweet from @ReadingRainbow to a chance to be an extra in a Reading Rainbow video field trip to a private dinner with Burton. And yes, there are more than a few Star Trek related rewards sprinkled in the mix.
You have 35 days to support the Reading Rainbow Kickstarter.
Jump to the comments and share some of your favorite Reading Rainbow memories with us!