Newcastle Can’t Afford Super Bowl Commercials, Goes Viral Anyway
By Clarke Wolfe on January 31, 2014
The Big Game is only a few days away but if social media is to be believed, Newcastle Brown Ale may have won Super Bowl commercials for the year with their “If We Made It” campaign.
The brewer didn’t make its proposed “S**** B***” commercial but they definitely told a lot of people about what they would have done if they had the money! Well, that and if Anheuser-Busch InBev’s exclusive Super Bowl deal didn’t exist, which “locks all other beer brands out from airing Super Bowl ads.”
The “If We Made It” spots feature Behind-The-Scenes interviews with people who might have been involved with the commercial. This includes focus groups having the commercial described to them, Keyshawn Johnson discussing his would-be-role as the voice of a cat on a skateboard, and an interview with Pitch Perfect star Anna Kendrick about her almost casting as “Hot Girl #1.”
It’s pretty interesting that Newcastle is getting such traction for a handful of internet spots when the deals revolving around the actual Super Bowl commercials are pretty staggering. Forbes.com blogger Avi Dan reports that through Anheuser-Busch InBev’s exclusive deal with the NFL, the giant brewery conglomerate “bought 4 minutes of airtime to the tune of more than $30 million. A-B InBev is also spending millions on such celebrity appearances like Arnold Schwartzenegger, Don Cheadle and comedian/musician Reggie Watts that appear in the ads.”
No word yet on what Newcastle’s “If We Made It” budget was, but my guess is that it cost them a lot less than $30 Million….