Become Iron Man at Disneyland’s Iron Man Tech Exhibit
by Brian Walton on April 13, 2013
From the moment Disney acquired Marvel, one of the most whispered-about rumors has been when will Disney start incorporating Marvel into their theme parks. And while Marvel’s area at Islands of Adventure is still the only place to go to get your fix for rides based on the House of Idea’s creations, this weekend Disney unveiled an installation in its Innoventions area of Tomorrowland at Disneyland to promote Iron Man 3, whetting the appetite for how cool it would be to hop off the Disneyland Monorail and interact with Marvel’s biggest properties.
Tucked away in a small area at the top of Innoventions, “Iron Man Tech Presented by Stark Industries” invites you to become Iron Man with an interactive AR simulator, shows off the screen-used Iron Man suits, and immerses you in the armory. Every iteration of the Iron Man armor we’ve seen so far, from the Mark I to the brand new Mark 42, is on display for you to get your picture on. And Paul Bettany’s dulcet tones fill you in on what you’re seeing as he returns to voice Jarvis specifically for the attraction. Check out our gallery of shots we got while we perused the merchandise:
As for getting your chance to say, “I am Iron Man”: The augmented reality simulator is about as close as you’re going to get without breaking your 401k into a million shattered dreams. Using a Microsoft Kinect camera connected to computers running proprietary software, the game armors you up into the Mark 42 suit from Iron Man 3 and then lets you run some fun diagnostics. You’ll get a chance to fire your repulsors, fly, and maybe even breakdance a little like we did:
We talked with one of the men responsible for the exhibit, Disney Imagineer Jay Dreves, asking Jay what the team wanted to bring to guests at Disneyland. “With this particular space,” he responded, “we knew a lot of people would want to play the game, but we wanted to create a space where anyone who wanted to come see the suits would get plenty of eye candy. It’s typically something you wouldn’t get to see unless you went to something like Comic-Con or something like that. We’re always looking for our guests to experience unique things, so whenever we’re bringing something into the park that’s based on a film or based on another experience we always want it to be something different and not just see anywhere else.”
“Iron Man Tech Presented By Stark Industries” opens today at Disneyland’s Innoventions in Tomorrowland. If you go before April 19th, you’ll also get a limited edition Iron Man 3 poster. Iron Man 3 is in theaters May 3rd.