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Music Geek Track Of The Week: Tyler, The Creator – “IFHY”

[youtube http://www.youtube.com/watch?v=3lDqMx4rmFU&w=615&h=346]

Tyler, the Creator is back, and he’s dressed like a doll…a very serial murder-y looking doll! “IFHY” features Tyler exuding big emotions on miniature scale, as he marches around a modest dollhouse after his beleaguered girlfriend. Note: If you are thinking that watching plastic dolls get through a rough spot in their relationship will be cute, you thought wrong, because it’s fucking creepy (see 0:50 for nightmare fodder).

The beat has a jazzy, animatronic lurch, complementing the stilted movements that Tyler’s plastic joints permit and Pharrell’s vocals ultimately break over the song like a much needed raincloud. However, that tension release is short-lived, as the track dovetails into “Jamba,” and we see Tyler and Hodgy Beats driving like hoodlums.

If (somehow) you can’t get enough of Tyler’s antics, you are in luck, because he is streaming his new album Wolf a week early. Check it out here.

Follow me on twitter if you know what’s good for you: @Mattgrosinger

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2 comments

  • Tyler The Creator is a very interesting rapper. ever since the days of ‘Bastard’, hes always managed to maintain that weird, yet cool, vibe with his beats and visuals!

  • Wow, thanks for poppin this up. Very interesting music style, i like it! BTW im not sure if im reading this wrong (it is 1:30am) but at the end of the article~
    “If (somehow) you can’t get enough of Tyler’s antics, you are in luck, because he is streaming his new album Wolf a week early.”

    Did you intend for it too sound like you it was easily possible to get enough of his antics? i have a feeling it may just be a written Boo-boo but if not, why`d you upload the vid? lol well anyway i need sleep!

    Keep up the great work finding these new artists and such. I find it so hard to stumble across original non-pop-pressed music anywhere these days!

    Scott