Nerdist was started by Chris Hardwick and has grown to be a many headed beast.

Bigger, Better: Course of the Force Is Back For 2013

by on March 27, 2013

cotf2013-03-27POST

If you missed the announcement by Chris Hardwick on Late Night with Jimmy Fallon last night, here’s the appearance in two parts (might not work in all areas, sorry). First, Chris and Jimmy chat about The Walking Dead and defining nerds:

Then, it’s bowling, including a challenge to Jimmy and the Late Night team, before the talk turns to Star Wars, the BBC America show, and, finally, the announcement:

Yes, Course of the Force is back for another round, and this time the epic lightsaber relay will have an even longer journey to the 2013 San Diego Comic-Con International.

How long? Well, the relay, created by Nerdist Industries and Lucasfilm, will kick off on July 9th in the perfect location to start, Skywalker Ranch, then will head through San Francisco and down the coast until it reaches San Diego on July 16th. That’s close to 500 miles. On the way, participants will be passing the baton… er, torch… no, lightsaber, with many in Star Wars finery, and they’ll be helping raise money for the Make-A-Wish Foundation chapters of the Bay Area, Greater Los Angeles, Orange County, the Inland Empire and San Diego. 100% of the proceeds from the runner registrations will go to Make-A-Wish.

As you’d expect, our own Chris Hardwick will once again be the host, and the course will stop along the way for “Conivals,” where you’ll find live entertainment, expo booths, giveaways, and your fellow Star Wars aficionados and friends.

Okay, so, how do you get involved? Easy: Registration is now open at starwars.com/courseoftheforce, with each relay slot costing $150. You get a customized Hasbro lightsaber and exclusive Course of the Force swag bag along with your running slot. And when you run, wear a little Star Wars-themed stuff, okay? It’s fun that way. And you’ll see video content from and about the race at the Nerdist Channel and StarWars.com.

So it’s back, bigger, better, and awesomer. (I know, that’s not a word, BUT IT IS AWESOMER.) Go read more about it and sign up now.

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The full press release, for your edification and entertainment:


Nerdist Industries And Lucasfilm’s Course Of The Force Returns For An Epic Second Journey July 9-16
Lightsaber Relay Strikes the California Coast
From Skywalker Ranch To San Diego Comic-Con International

SAN FRANCISCO, March 27, 2013: On the heels of last year’s monumental, first-of-its-kind event, Course of the Force, the lightsaber run that captivated the attention of Star Wars fans around the world, is returning July 9th–16th, 2013. Kicking off at the famed Skywalker Ranch, participants will continue the relay run down through San Francisco with several stops along the California coastline before reaching the finish line— arriving just in time for the start of the 2013 San Diego Comic-Con® International convention. Nerdist Industries’ founder Chris Hardwick will be back to host the event, with city-stops along the way featuring “Conivals” where fans can celebrate their love of the Saga with live entertainment, expo booths, giveaways and much more.

“Our plan to run at Comic-Con screaming with a lightsaber worked beyond our wildest dreams. People showed up! Lots of them! In cosplay! And we were able to grant more than 1000 wishes for Make-A-Wish!” said Chris Hardwick. “Last year we started in Santa Monica, this year, Marin, and hopefully next year Tatooine.”

Course of the Force has reteamed with the Make-A-Wish Foundation® chapters of Greater Bay, Los Angeles, Orange County, and San Diego with 100 percent of all runner registration proceeds benefiting the charity. In 2012, the Make-A-Wish Foundation® had a strong presence during the inaugural event, with Make-A-Wish kids participating in the opening and closing ceremonies of Course of the Force and running in the event.

Given the overwhelming response to the 2012 relay, this year’s event is expanding and will cover nearly 500 miles; at the end of the route, Course of the Force will be hosting activities at the Chuck Jones Gallery in San Diego during San Diego Comic-Con International from July 18th-20th.

Highlights from last year’s 136-mile Course of the Force lightsaber run featured a caravan of costumed runners, Jabba the Hutt’s Sail Barge and two Yoda-fied RVs traveling down the Pacific Coast Highway.

In addition to helping grant wishes, participants of Course of the Force will run quarter-mile segments down the California coast, passing off the official Course of the Force lightsaber. Registration is now open at http://www.starwars.com/courseoftheforce. Each relay spot is $150, which includes a customized Hasbro lightsaber, exclusive Course of the Force swag bag and the experience of a lifetime. Runners are encouraged to be creative and wear their best Star Wars gear.

All Course of the Force video content will be distributed via Starwars.com at http://www.starwars.com/courseoftheforce and hosted on the Nerdist YouTube channel at http://www.youtube.com/Nerdist.

For more information on Course of the Force, visit http://www.starwars.com/courseoftheforce.