Marvel Cowboys Up
By Perry Michael Simon on July 6, 2011
Marvel Entertainment, LLC, a global character-based entertainment licensing company, and the Dallas Cowboys announced a collaboration that joins renowned Super Heroes from the Marvel Universe with one of the premier franchises in National Football League (NFL) history. Through an agreement that enables the Dallas Cowboys to license Marvel’s Super Heroes, the team will develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and many other Super Heroes decked out in Cowboys’ team colors, logos and jerseys.
Okay, so, this is a typical marketing deal, but it’s Marvel and it’s the Dallas Cowboys. The Dallas freakin’ Cowboys. They’re putting Spider-Man and Iron Man and the other Marvel franchise characters into Cowboys gear. They’re proclaiming Cowboys fans as “Super Fans.”
Now, this won’t go over well with rival fans. Like, for example, me. I’m a fan of the Philadelphia Eagles (insert indignant Michael Vick comment here — yeah, I’m with you, but…), and the Cowboys are the Hated Enemy, the Evil Empire. How can Captain America or the Fantastic Four be fighting on the side of Jerry Jones, of The Star and that mega-mall they call a stadium? And how can any self-respecting Eagles, Cowboys, or Giants fan be happy buying Marvel character merchandise or queueing up for the latest big-screen adaptation if they know it’s aligned right there in the backfield with Marion Barber?
Well, okay, it’s just a merch thing. Tony Stark won’t be fumbling snaps for America’s Team; Tony Romo can handle that. Assuming, that is, there is a season. And we can overlook this unfortunate alliance the same way we can’t hold it against, oh, I don’t know, say, whoever Aon is because they’re on Manchester United’s jersey, if we don’t like Manchester United, which is up there with the Yankees and Cowboys in the Evil Empire image category. It’s only business, right? Right. But it’s still distressing to see some of the most beloved superheroes in comics take a side in the NFL, let alone THAT side.
The Marvel/Dallas Cowboys collection for infants, kids, and adults will include t-shirts, sweatshirts, hoodies, caps and onesies.
Onesies! They’re bringing this blasphemy to the innocents, the infants. This cannot stand. DC, it’s your move. Just a request: not the Raiders, please.