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Zoetropic Thunder

My dear friend Divya send me this vid from Austin-based band The Octopus Project. This may well be one of the most nerdily genius promotional ideas EVER.

If you purchase the band’s new record (yes, RECORD) Hexadecagon, you get a dandy zoetrope kit which turns the spinning LP into a Victorian animated wonderland.

Plus, the video is effing HILARIOUS. Well done, The Octopus Project!

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